Privacy Policy

1. Information We Collect

Pacific Hook is a free fishing intelligence platform. We collect minimal data to operate and improve the service:

• Usage data: Pages visited, time spent, device type, browser, and general geographic region — collected automatically via analytics.
• Contact information: If you email us through the contact form, we receive your email address and message contents.
• Booking data: When you click "Book Trip" links, you are redirected to third-party booking sites. We do not collect or store any booking or payment information.

2. How We Use Your Data

We use collected data solely to:

• Operate and maintain the Pacific Hook platform
• Understand how visitors use the site to improve content and features
• Respond to inquiries sent through our contact form
• Display relevant advertising through third-party ad networks (e.g., Google AdSense)

3. Third-Party Services

Pacific Hook uses the following third-party services that may collect data:

• Google Analytics: Tracks page views and user behavior to help us understand site usage. Google's Privacy Policy governs how Google handles this data.
• Google AdSense: Serves advertisements. Google uses cookies to serve ads based on prior visits. See How Google Uses Advertising.
• Supabase: Our database provider for storing site content (boat listings, trip schedules, fish counts).
• Cloudflare: Our hosting and CDN provider. Cloudflare may collect standard web server logs.
• NOAA / NDBC / Windy: We aggregate publicly available ocean and weather data. These services may log requests.

4. Cookies

Cookies are small text files stored on your device. Pacific Hook and its third-party services use cookies for:

• Essential cookies: Required for the site to function properly.
• Analytics cookies: Help us understand how visitors interact with the site.
• Advertising cookies: Used by ad networks to serve relevant ads and track ad performance.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

5. Data Sharing

We do not sell your personal data. We may share data with:

• Third-party services listed above (analytics, hosting, ads)
• Law enforcement if required by law

6. Data Retention

Analytics data is retained for up to 26 months. Contact form messages are retained until the inquiry is resolved. We do not maintain user accounts or login systems.

7. Your Rights

Depending on your location, you may have the right to:

• Request access to data we hold about you
• Request deletion of your data
• Opt out of personalized advertising
• Opt out of analytics tracking (via browser settings or ad network opt-out tools)

8. Children's Privacy

Pacific Hook is not directed at children under 13. We do not knowingly collect data from children.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

Questions about this policy? Contact us.